Question: About risk return, which statement is NOT.TRUE? Higher total risk is compensated with higher expected (average) return. Systematic risk can be measured by either Beta

 About risk return, which statement is NOT.TRUE? Higher total risk is

About risk return, which statement is NOT.TRUE? Higher total risk is compensated with higher expected (average) return. Systematic risk can be measured by either Beta or standard deviation. Firm-level risk, asset-specific risk and unique risk are synonyms to unsystematic risk. The discount rate used in DDM is higher than treasury spot rate. A company's cost of equity is higher than the cost of debt

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