Question: About Steak and Shake: 1- What problem does your product or service solve? 2-Describe the total market for your solution. Who are potential customers ?

About Steak and Shake:

1- What problem does your product or service solve?

2-Describe the total market for your solution. Who are potential customers ?

3-What are the key segments within this market?

4-Identify and briefly describe 1-3 segments that this company serves.

5-Which segment does this marketing plan focus on, and why? Why do you believe this segment will offer growth and profit opportunities?

6- Strengths, Weaknesses, Opportunities, Threats

7-Objectives and strategies.

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