About this company https://www.basecamprepairs.com/

PRODUCT STRATEGY - consider strengths, weaknesses and target markets from Part 1 (team member 1 to complete) What is core customer value provided by this product or service? For Products: Describe the actual product using concepts from chapters 8 & 9. Important ch. 8 concepts are: Type of consumer good (Fig. 8.4), branding strategy, packaging and labelling strategy, use of colour , warranties. The important ch. 9 concept is Product Life Cycle or PLC (Fig. 9.9). Draw a PLC and indicate where your product is on the chart. Also, explain how will your product provide utility and value? For Services: Describe the unique features of your service using concepts from chapter 10. Specifically, define and discuss the characteristics of services - Intangiblety, Inseparableity, Variability in Quality, and Perishability of Demand. Also discuss attitude, HAS ailability and timing, consistency, and environment (see Service as a Product section in ch. 10). Please draw a Product Life Cycle E br PLC (Fig. 9.9) and indicate where your service is on the chart. Also, explain how will your service provides utility and value? PLA . NNI NDiscuss appropriateness and effectiveness of brand name and/or logo