Abstract length: accordingto the case study length

Questionnaire: Minimum 5 maximum 10 questions

Outline: encompassing all essential points.

CASE STUDY Alpha/Beta Consulting (A/B/C) solves customer problems related to hardware, software, and Web-based applications. The consulting company helps clients as- sess their computing needs, provides training, installs required peripherals to ex- pand computer capabilities, and builds e-commerce applications, such as Web sites and corporate blogs. Their client base includes international companies and academic institutions. A/B/C works extensively with FIRE industries (Finance, Insurance, and Real Estate). A new client, Home and Hearth Security Insurance Company, has asked A/B/C to build its e-commerce opportunities. Home and Hearth's current Web site is outdated. Since the Web site was created, Home and Hearth has added new services, including insurance coverage for electronic commerce, employment-related practices liability, financial institutions, management protection, and medical professional liability. In addition, Home and Hearth has expanded globally. It now has a presence in the Far East (Japan, Taiwan, and Singapore), the Mid East (Dubai, Jordan, and Israel), and South Africa. Home and Hearth's new services and new service locations are not evident on the current Web site. An additional challenge for Home and Hearth is client contact. Currently, Home and Hearth depends on a hard-copy newsletter. However, corporate communications at Home and Hearth believes that a corporate blog would be a more effective means of connecting with its modern client base. A/B/C can meet Home and Hearth's needs by building a new Web site and by creating a corporate blog. ISBN 1-256-1445 1. Write the abstract that will preface A/B/C's long, formal report to Home and Hearth Security Insurance Company. 2. 3. Create a survey questionnaire asking Home and Hearth employees what they would like to see on the company's Web site and corporate blog. 4. Outline what you believe Home and Hearth's new Web site should include to cover its new international focus. This constitutes the discussion section of the report