Accessed from: https://www.wired.com/story/opinion-the-future-of-commerce-belongs-to-the-frictionless/

QUESTION:

Data mining tools that are used in a data warehouse can be applied to find hidden patterns and relationships in datasets, as well as infer rules to predict future outcomes. How would data management and data analytics be used to handle transactional customer data and understand online consumer behaviour that could help Mint House, Mack Weldon and The Inside achieve frictionless business operations? Describe each tool by giving an example of information that is derived from each business. Identify and explain them based on the tools and techniques that we cover in Lesson 5.