Accessibility 80% - 100% 51% - 80% 0% - 50% Overall (The top two buying critena is listed in the Capstone Courier Segment Analysis reports) The top two buying criteria for the segment were rated A and the awareness and accessibility were rated at least a B The top two buying criteria for the segment were rated B and the awareness and accessibility were rated at least a B If you are not able to meet the criteria to score an A or B then your score will be a "Keep in mind that consumers want a low priced product with high reliability, so that will impact the "grade" that is assigned to your product Incomplete Traditional Low End High End Performance Size Price Price Price Pace Price Reliability Reliability Reliability Reliability Reliability Age Age Age Age Age Positioning Positioning Positioning Positioning Positioning Awareness Awareness Awareness Awareness Awareness Accessibility Accessibility Accessibility Accessibility Accessibility Overal Overall Overall Overall Consumer Report The Consumer Report illustrates the aspects of your product offerings that are important to your consumers. In this exercise, you will grade your product based upon how well it is meeting the customer expectations. Keep in mind that the customer buying criteria represents the perfect product" in the eyes of the consumer. However, supplying the perfect product may not always be feasible or cost effective for your company You will need: The Buying Criteria from the Segment Analysis pages (pages 5-9) in the Round 0 Capstone Courier In the customer buying criteria (located in the top left-hand corner of the segment analysis reports), you will find a range for both price and reliability (MTBF) that customers find acceptable. In the Top Products" section (located at the very bottom of the segment analysis report), you will find your product's current price and MTBF. Based on where your price and reliability (MTBF) fall within that range, you will assign a 'grade. For example, if the list price of your product is $28 while the acceptable range is $20-$30, then it would fall in the top of the range and earn a "C' grade, The chart below breaks down the price and reliability ranges from the customer buying criteria for the Traditional segment with a corresponding grade You will need to do a similar analysis for each segment To score a B To score ac To score an A $20.00.523 33 $23 34 $26.67 $26.67 - $30.00 Price 17334 - ! 19.000 15 667 . 17.333 Reliability 14.000 !I-15,666 Age 0.5 year away from ideal 1 year away from ideal 1+ years away from ideal 06 - 1 away from ideal 1 away from ideal Positioning 0.5 away from ideal 80% 100% Awareness 5196809 0% 50% 51% - 80% 80% 100% Accessibility 09509 Chats vel The two buving The top two buying citeria for the Then two buy for the To score a B To score a C Price* To score an A $20.00-$23.33 17,334 ! 19,000 $23.34 - $26.67 $26.67 - $30.00 14,000 !!- 15,666 Reliability" Age 15,667 - 17,333 1 year away from ideal 0.5 year away from ideal 1+ years away from ideal Positioning 0.5 away from ideal 0.6.1 away from ideal 1 away from ideal Awareness 80% 100% 0% - 50% 51% - 80% Accessibility 80% - 100% 51% - 80% 0% - 50% Overall (The top two buying criteria is listed in the Capstone Courier Segment Analysis reports The top two buying criteria for the segment were rated A and the awareness and accessibility were rated at least a B The top two buying criteria for the segment were rated B and the awareness and accessibility were rated at least a B If you are not able to meet the criteria to score an A or B then your score will be a C "Keep in mind that consumers want a low priced product with high reliability, so that will impact the "grade" that is assigned to your product Incomplete Performance High End Size Traditional Low End Price Price Price Price Price Reliability Reliability Reliability Reliability Reliability Chats Ane Ane Ae