According to $\_\_\_\_\_\_\_\_,$ a firm$$s transition between the different parts of the industry life cycle is difficult because there is a big gulf separating the early adopters from customer segments that make up the mass market.

According to $\_\_\_\_\_\_\_\_,$ a firm$$s transition between the different parts of the industry life cycle is difficult because there is a big gulf separating the early adopters from customer segments that make up the mass market.

the crossing$-$the$-$chasm framework

winner$-$takes$-$all markets

markets$-$and$-$technology framework

architectural innovation