According to a PESTLE analysis that appeared in a required reading this quarter, what is one key factor in the technological environment that Coca$-$Cola needs to consider when developing its marketing strategies. How might this factor affect the company's approach to product innovation and promotion?

Hint: There are multiple correct answers. This is a critical thinking question. I am seeking to read your ability to think like a marketing professional and also use marketing professional terminology $($i$.$e$.,$ Shibboleth$)$