According to a recent article about a survey about snacking behavior that was done among Canadian consumers, participants in the snacking study were "1,959 Internet users aged 18+ who have eaten better-for-you snacks in the past 3 months leading up to July 2021." These 1,959 consumers represent ___. 

a.         A sample used for the study

b.         The population of interest for the study

c.         People who were referred to the researchers carrying out the study

d.         Non-Canadians who responded on behalf of Canadians

e.         Canadians who were shopping online for snacks

 

Amazon.com is developing new brick-and-mortar stores and using television and radio, in addition to the Internet, to communicate with consumers. When it comes to the criteria for effective targeting, Amazon.com is taking into account this criterion for effective targeting of market segments. 

a.         Identification: You should have some way of deciding who falls into what segment.

b.         Sufficiency: Segments should be large enough to make segmentation worthwhile.

c.         Stability: Segments should not be constantly changing.

d.         Accessibility: Marketers should be able to reach segments once they have identified them. 

e.         Congruency: Segmentation should be consistent with the company's objectives or resources.