According to a recent article by Grocery Dive, plant-based products are growing fast in grocery stores. Think of Beyond Meat, Impossible Foods, almond milk and oat milk. In 2020, the category saw 27% growth, according to SPINS data released by the Good Food Institute and the Plant Based Foods Association. A total of 57% of U.S. consumers bought plant-based products last year. Plant-based categories are growing: What started as six major categories in 2018 has multiplied to more than 30 now, including meat, cheese and egg, with more expected in the future. Some grocers, like Asda and Tesco, are testing consolidated sections (isolated groupings) with animal-free products for one-stop shopping, while other grocers are partially or fully integrating plant-based products with animal-based ones.

You are a data analyst (making the big bucks) and hired to promote Impossible Burger's ground retail sales. What marketing strategy would you recommend? Explain in detail in at least 150 words. 10 points. No response to classmates' posts this week.