According to a recent article, ProMedica, an Ohio$-$based non$-$profit healthcare system, ended its deal with the United Golf Association $($USGA$)$ for a decade$-$long title sponsorship of the US Women's Open major after just one year of the deal, as a result of financial difficulties. This information reinforces that one of the factors that has to be taken into account in sponsorship is this.

a$.$ Economic viability of the sponsorship

b$.$ Target audience

c$.$ Sponsee

d$.$ Marcom objectives of the sponsorship

e$.$ The information shows that all the above should be taken into account.