Question: According to a study reported in your book ( and in lecture ) , fans indicate that the most effective promotion used by the NBA

According to a study reported in your book (and in lecture), fans indicate that the most effective promotion used by the NBA to get them to attend games is that of:
According to a study reported in your book (and in lecture), fans indicate that the most effective promotion used by the NBA to get them to attend games is that of:
Magazine advertising
Promotional premiums/giveaway items
Web-based contests
Telemarketing with upselling

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