Question: **ACCORDING TO AMAZON ** AMAZON.COM 1) User-friendliness (easy to access and use, fast, provides needed information and instructions). 2) Applicability of contents and features to

**ACCORDING TO AMAZON ** AMAZON.COM

1) User-friendliness (easy to access and use, fast, provides needed information and instructions).

2) Applicability of contents and features to each of the five technology-dominated petals of the Flower (Information, Consultation, Order-Taking, Billing, and Payment)

3) Overall effectiveness and suggestions for improvement on specific dimensions (missing or unnecessary content, layout and sequencing, eye-appealappropriate use of graphics and color, animation, audio options, presence or absence of all necessary service features, use of hypertext links, etc.)

4) Compare and contrast the different Web sites in terms of what each is trying to achieve. Which is the most successful? The least? Why?

5) How does the Web compare as an information medium relative to other media used by service marketers? What do you see as its potential for the future?

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