Question: According to Ambec & Lanoie in Does it pay to be green? A systematic overview, which of the following is NOT a way of product

According to Ambec & Lanoie in "Does it pay to be green? A systematic overview," which of the following is NOT a way of product differentiation is likely to be successful?

Group of answer choices

Greenwashing

Consumers are willing to pay extra for environmentally friendly products

here is a barrier to entry for competitors (e.g., patents, proprietary technology)

Credible environmental information it provided (e.g., eco-labels)

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