According to Blythe (2013, p. 103), 'perception is a process of converting sensory information into an understanding of how the world works'. It can also be described as a process by which sensory stimuli are 'selected, organised and interpreted' (Solomon et al, 2018). 

When it comes to purchasing the basic good 'butter' I am very particular,  considering it is used daily in my household. I am a loyal customer to the brand Lurpak. Whilst food shopping with my brother he was instantly drawn to the offer on the brand Flora, which at the time was cheaper by £2 than our household favourite: Lurpak. 

The involvement decision consisted of the monetary and functional risks outlined by Solomon (2018). I could not see how Flora would functionally fit our criteria of being as appealing and as tasty as Lurpak. Whereas my brother was thinking about the cost element involved with saving £2 for further use. 

After much hesitation he finally agreed to stick to our favourite brand after I explained your eyes (sight) are acting as a receptor to the offer by drawing you in without you actually needing nor wanting the product itself and in turn you will be wasting money by not using the product after coming to realisation by tasting the product (taste) as Arnould et al. (2004, p. 299) observed that we act and react on the basis of our perceptions. To further validate the decision I explained there was more weight in the Lurpak product and the ingredients used were much less artificial by reading the back of the label. This converted my brother and informed the purchase decision. 

Do you agree with this and why?

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