Question: According to Botha et al . ( 2 0 2 0 : 4 5 ) , Total Quality Management ( TQM ) is a key
According to Botha et al: Total Quality Management TQM is a key management tool to ensure longterm success through customer satisfaction. By focusing on customer satisfaction in the internal value chain of the organisation, ie providing and rendering services to colleagues within the organisation, how would you, as a manager, apply the principles of TQM to ensure very high levels of internal customer satisfaction?
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