Question: According to branding expert David Aaker, _ _ _ _ _ _ _ _ _ _ is at the heart of brand strategy and building

According to branding expert David Aaker, __________ is at the heart of brand strategy and building a brand identity. It also serves as a filter for new initiatives.
a.
brand associations
b.
perceived quality
c.
brand awareness
d.
brand positioning
e.
brand equity

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