According to Chernev, what role$($s$)$ does the$$positioning statement$$play$?($Check all that apply$)*$

$6$ points

Communicates the essence of the offering$$s strategy to the company$$s target customers.

Communicates the essence of the offering$$s strategy to the company$$s senior management.

Communicates the essence of the offering$$s strategy to the different teams within the company that are involved with the offering

Communicates the essence of the offering$$s strategy to the company$$s external collaborators such as advertising agencies, channel partners, and external salesforce.