According to class discussion and our text, "Key Performance Indicators" (commonly known in industry as KPls) are measures that provide scores of how well a company is performing relative to its objectives.KPI examples include Brand Awareness, Engagement, Sales, Market Share and Quality Control. You'll recall that class we learned the importance of, how to survey, and calculate Net Promoter Scores in class. That simple formula was:(Total Cost / Total Impressions) multiplied by 1,000 Brand Loyalists minus Non-Brand Users What You Get minus What You Give Promoters minus Detractors Reach x Frequency R.O.I. (Return on Investment)