According to Eric Ries, when you consider building your own Minimum Viable Product (MVP), let this simple rule suffice: remove any feature, process, or effort that does not contribute directly to the learning you seek.

The MVP is a business strategy in which a new product is introduced to the market with basic features, but enough to get the attention of the early adopters and to verify its viability and profitability.

Please, explain why the MVP can be considered a useful strategy for companies to launch innovative products.