According to Figure $10-1,$ column A would represent which type of product?

Summary graphic divided into $2$ columns summarizes basis of comparison and types of consumer products with markings A$,$ B$,$ C$,$ and D$.$"The column headers are marked from left to right as: Basis of comparison and type of consumer product. Column $2,$ type of consumer product, is further divided into $4$ sub$-$columns as: A$,$ B$,$ C$,$ and D$.$The data is as follows:The $4$ types of consumer products are compared based on products, price, place, and promotion.A includes Rolex watches. Price is usually very expensive, place is very limited$,$ and promotion: uniqueness of brand and status stressed.B includes burial insurance. Price varies, place often limited$,$ and promotion: awareness is essential.C includes toothpaste and ATM withdrawal. Price is relatively inexpensive, place is widespread: many outlets, and promotion: price, availability, and awareness stressed.D includes cameras and TVs$.$ Price is fairly expensive. Place: large number of selective outlets, and promotion: differentiation from competitors stressed. B includes cameras, T versus, briefcases, and airline tickets. They are fairly expensive and distributed at a large number of selective outlets. Promotion stresses differentiation from competitors. Consumers prefer specific brands but will accept substitutes. Consumers make infrequent purchases and need much comparison shopping time.C includes $,$ and heart surgery. Price is usually very expensive and distribution is very limited$.$ Promotion stresses uniqueness of brand and status. Consumers are very brand loyal and will not accept substitutes. Consumers purchase infrequently and need extensive search and decision time.D includes burial insurance and thesauruses. Price varies and distribution is often limited$.$ Awareness is essential for promotion and consumers will accept substitutes. Consumers make very infrequent purchases and require some comparison shopping."

Multiple Choice

shopping products

convenience products

specialty products

prestige products

unsought products