According to Figure $10-2,$ column A represents a$($n$)$

HIGH

Degree of New Consumer Learning

Nee:led

Low

BASIS OF

COMPARISO N

A

B

c

Disrupts consumer's normal

Requires no new leaming routine but does not require by consumers totally new tearning

New improved

Shaver, detergent.

ancloutipaste

Educate consumers

Advertise points of through product trial difference and benefit

Gain consumer and personal seling to consumers awareness and wite a$$st$$bution

Multiple Choice