Question: According to Figure 1 7 - 4 , B is the performance measure referred to as Figure 1 7 - 4 a Conversion rate. b

According to Figure 17-4,B is the performance measure referred to as
Figure 17-4
a Conversion rate.
b cost per click.
C click through rate.
d cost per action.
According to Figure 17-4,B is the performance measure referred to as

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