Question: According to Figure 9 - 3 , column C represents a ( n ) Table divided into 4 columns summarizes learning needed for various types

According to Figure 9-3, column C represents a(n) Table divided into 4 columns summarizes learning needed for various types of new products and the resulting marketing strategy with markings A, B, andThe column headers are marked from left to right as: Basis of comparison, A, B, and C.A double headed arrow from left to right reads: Low, degree of new consumer learning needed, and high.Row 1 from left to right reads: Definition, requires no new learning by consumers, disrupts the consumer's normal routine but does not require totally new learning, and requires no new learning by consumersRow 2 from left to right reads: Marketing strategy; educate consumers through product trial and personal selling; advertise points of difference and benefits to consumers; and gain consumer awareness and wide distribution.Figure 9-3Multiple Choicedynamically continuous innovation.evolutionary innovation.continuous innovation.spontaneous innovation.discontinuous innovation.

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