According to Kotler $(2003),$ the marketer$$s job boils down to one action:

advertising.

pricing.

creating demand.

maximizing revenues.

Question $2$

Question $2$

$1$ Point

The earliest evolutionary change in sport broadcasting from factual reporting to sport entertainment was seen within:

ABC$$s$$Monday Night Football$$broadcast$.$

the Internet.

$1950$ World Series radio broadcasts.

the NCAA basketball tournament.

Question $3$

Question $3$

$1$ Point

Mark McCormack$$s sports marketing agency, IMG, began through a relationship with $\_\_\_\_\_\_\_\_\_\_$ players.

baseball

golf

tennis

football

Question $4$

Question $4$

$1$ Point

By turning a parking garage in proximity to the $1996$ Atlanta Olympic Village into a mini$-$Niketown, Nike was engaging in:

target marketing.

athlete endorsements.

sponsorship.

ambush marketing.

Question $5$

Question $5$

$1$ Point

The purposes of sport marketing research include all of the following,$$except:

profiling the sport consumer demographically.

analyzing purchasing behavior.

allowing fans direct input into team personnel decisions.

offering two$-$way communication with target markets.

Question $6$

Question $6$

$1$ Point

All of the following companies had early roles $($early $1900$s$)$ in exploiting our country$$s interest in sport through sponsorship,$$except:

Nike

Coca$-$Cola

Gillette

American Tobacco Company

Question $7$

Question $7$

$1$ Point

All of the following are functions of promotion,$$except:

advertising

pricing research

personal selling

publicity

Question $8$

Question $8$

$1$ Point

Customer retention activities demonstrating care and concern for the customer following a purchase is known by marketers as:

telemarketing

target marketing

relationship marketing

aftermarketing

Question $9$

Question $9$

$1$ Point

$\_\_\_\_\_\_\_$ communication is the ability to speak in public, speak to large groups, and make persuasive presentations demonstrating knowledge about the product and its potential benefit to the consumer.

Oral

Written

Analytical

Effective

Question $10$

Question $10$

$1$ Point

Which of the following is$$not$$a current challenge facing sport marketers?

The marketing impacts of cord cutters watching sports by streaming rather than watching through traditional cable networks

Lack of technology to measure return on investment

The potential loss of fans in the traditional sports to eSports

The potential loss of fans in future generations. Today, children play fewer sports, often specializing in only one, and research shows children are most likely to grow up to be fans if they$$ve played the sport

Question $11$

Question $11$

$1$ Point

Unpredictability is a major disadvantage for sport marketers.

True

False

Clear selection

Question $12$

Question $12$

$1$ Point

Relationship marketing is key to the recruitment and retention of a volunteer workforce.

True

False

Clear selection

Question $13$

Question $13$

$1$ Point

Computer capabilities beyond basic word processing skills are important for sport marketers.

True

False

Clear selection

Question $14$

Question $14$

$1$ Point

The professionalization of youth sport has had a purely positive impact on sport fandom.

True

False

Clear selection