Question: According to Marcus & Korine ( 2 0 0 8 ) , why do even smaller enterprises feel the strategic imperative to go global? To
According to Marcus & Korine why do even smaller enterprises feel the strategic imperative to go global?
To counter the financial crisis and its impact on local markets.
Due to the pressure from financial markets, investment bankers, consultants, and media.
To achieve integration with international networks and generate value.
To become a world corporation with power over markets and suppliers.
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