Question: According to Moore and Asay ( 2 0 0 8 ) , when looking at how consumers make decisions across their lives, researchers take into

According to Moore and Asay

(2008),

when looking at how consumers make decisions across their lives, researchers take into consideration the consumers' resources such as time, energy, and human knowledge and skills. These types of resources are known as

.

resources since we are not able to actually "touch" the resource.

Tangible

Natural

Intangible

Deceptive

According to Moore and Asay (2008), when looking at how consumers

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