1. According to navigation model, _______is about transparency and trust between retailers and their customers.
   1. Reach
   2. Affiliation
   3. Richness
   4. Range
2. Which of the following medium is more appropriate for awareness and attitude change?
   1. Sales promotion
   2. PR
   3. Direct marketing
   4. Advertising
3. When can a client spend money on MARCOMS to help justify a price increase or increase volume, but this will only add to cost?
   1. Long run
   2. Short run
   3. Medium run
   4. Very long run
4. The key objective in IMC is that the message across all the media should be _____.
   1. Consistent
   2. Different
   3. New
   4. Fresh
5. A paradigm shift MARCOM strategy involves;
   1. Make the central benefit salient
   2. Solve a problem or better fulfill a desire
   3. Make the brand part of consumers world
   4. Alter the consumers definition of category