Question: According to Nowak and Phelps, which tactic does the IMC approach focus on ? decreasing reliance on targeted messages reaching larger segments lowering use of

According to Nowak and Phelps, which tactic does the IMC approach focus on?
decreasing reliance on targeted messages
reaching larger segments
lowering use of consumer data
emphasizing less on advertising relative to other strategies
extensively using electronic and mass media

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