According to one model developed to provide practical guidelines, an effective goal conforms to three must criteria: It expresses a specific and measurable result, and it sets a date for achieving that result. It should also only have a single result. It is not advisable to put multiple objectives together. So the goal should follow this format:

(1) To + (2) Action Verb + (3) A Single Specific and Measurable Result + (4) Target Date.

Based on these guidelines, evaluate the following

1. To write objectives next week.
2. To double profits in Mexico.

Complete the following two parts:

• For each of the six goals, write a brief critique (2-3 sentences) based on the guidelines (the must criteria) provided at the beginning of this assignment. For example, is there any component that is missing? Is everything clear? How do you think it can be improved?
• Then based on your critique, please rewrite to improve these goals.