Question: According to our text (HBR, 2011), Managers using the balanced scorecard do not have to rely on short-term financial measures as the sole indicators of
According to our text (HBR, 2011), Managers using the balanced scorecard do not have to rely on short-term financial measures as the sole indicators of the companys performance. The scorecard lets them introduce four new management processes that, separately and in combination, contribute to linking long-term strategic objectives with short-term actions (p. 168). What are the four new management processes? How can these processes be adopted at your organization to improve performance measurement?
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