Question: According to Palmatier, since 2 0 1 0 , which of the following approaches has been developed to send targeted marketing messages to a narrow

According to Palmatier, since 2010, which of the following approaches has been developed to send targeted marketing messages to a narrow or focused group of customers?
Question 4 options:
Micro targeting on mass media
Online targeting
Geo-targeting (location based targeting)
Targeting through mass media

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