According to Pardillo $(2020),$ "a customer strategy goes beyond the conventional approach of gaining customers. It articulates the distinctive value and experience the organization chooses to deliver to its consumer over a period of time, say three to five years. The strategy also seeks to establish the operating models, channels, capabilities that the organization will need." $($p$.62).$ The chapter identifies seven principles of customer service strategy $(3\mathrm{.}4\mathrm{.}1--3\mathrm{.}4\mathrm{.}7)$

Consider the readings on customer strategy, and answer the following questions:

Question $1$: What is the company you are referring to for this assignment. Include the company website$/$url$.$

Question $2$: Who are their customers, who is the target market?

Question $3$: Which needs of the customer are being addressed by the customer service strategy?

Question $4$: Considering the customer strategy, what experience is the company trying to create?