Question: According to Peppers & Rodgers' Customer Value Matrix, when customers have little purchase history with the firm but a high expected future value to the

According to Peppers & Rodgers' Customer Value Matrix, when customers have
little purchase history with the firm but a high expected future value to the firm,
they would be classified as:
Migrators
MGCs
MVCs
Below Zeros
None of the above
According to Peppers & Rodgers' Customer Value Matrix, when customers have

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