According to Reelgood, which aggregates data from streaming platforms, subscribers can currently choose from a total of 36,674 TV shows and movies among the nine largest subscription-based streaming services, at any time day or night. But quantity doesn't mean quality; only 46% of those shows and movies are considered quality or high-quality offerings based on their IMDb viewer scores, according to Reelgood's data....At aMorgan Stanleyconference last month,DisneyChief Executive OfficerRobert Igerspoke of the need to "better rationalize our costs" for the streaming business......Established media giants such as Warner and Disney will also stop hoarding their libraries for their own services. Disney's Mr. Iger says he is now more open to licensing, though not of core brands like Marvel and Star Wars. Warnerwith astrong need to maximize cash flowto service its nearly $50 billion of total debtpulled the critically acclaimed "Westworld" series from HBO Max to license the show to theRokuand Tubi platforms......Subscribers might also need to brace themselves to pay more. Both Netflix and Disneypushed through price hikeslast year while also adding cheaper advertising-supported tiers.(WSJ, 04/10/2023).

1. Based on this summary, how should traditional movie studios like Disney and Pixar deal with the threat of competition from new rivals like Netflix, Hulu, Prime, Apple TV, etc.?

2. Is this an existential threat to the movie business?

3. Does Disney have a sustainable competitive advantage? Why?