Question: According to Robert M . McMath, what two items will help marketers have a successful product launch? focusing on what benefit the product has for

According to Robert M. McMath, what two items will help marketers have a successful product launch?
focusing on what benefit the product has for customers
producing goods the customer doesn't know they need
spending more on promotion than competitors
learning from past mistakes
According to Robert M. McMath, what two items will help marketers

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