Question: According to Sharp, loyalty programs _ _ _ _ _ _ _ _ . Question 5 options: generate significant shifts in market share provide good

According to Sharp, loyalty programs ________.
Question 5 options:
generate significant shifts in market share
provide good incentives for lighter brand buyers to sign up
are skewed toward lighter, less loyal brand buyers
provide fewer incentives for heavier brand users to sign up
generate small or no shifts in market share

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