Question: According to the A - T - A - R model, long - run market share can be expressed as MS = T times

According to the A-T-A-R model, long-run market share can be expressed as MS = T \times R \times AW \times AV. In this equation, "R" is the:
Group of answer choices
percent availability.
ultimate long-run repeat purchase rate.
ultimate long-run trial rate.
percent awareness.

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