Question: According to the article A Quick Guide to Value - Based Pricing, what does value - based pricing aim to achieve for the company? Simplify

According to the article A Quick Guide to Value-Based Pricing, what does value-based pricing aim to achieve for the company?
Simplify pricing strategy by focusing on production costs
Maximize profit by capturing the full differentiated value of a product
Increase market share by offering the lowest price
Improve brand recognition through premium pricing

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