Question: According to the article Five Great Value Proposition Examples & Why They Work, what are the three characteristics of a great value proposition? Complex, generic,

According to the article "Five Great Value Proposition Examples & Why They Work", what are the three characteristics of a great value proposition?
Complex, generic, and emotional
Intricate, catchy, and buzzword-filled
Detailed, authoritative, and sales-oriented
Simple, unique, and measurable

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