Question: According to the article How Apple's Store Strategy Beat the Odds, In keeping with Mr . Jobs's penchant for eye - catching designs, all
According to the article How Apple's Store Strategy Beat the Odds, In keeping with Mr Jobs's penchant for eye
catching designs, all that will be visible from the street is the entrance, surrounded by a roughly threestoryhigh glass
cube jutting from the ground, reminiscent of I.M Pei's glass pyramid at the entrance to the Louvre museum in Paris."
This modernist and symbolic design may give customers cues about the store and help them form first impressions,
which is an example of which environmental dimension of the servicescape?
Spatial layout and functionality
Store location
Environmental conditions
Ambient conditions
Signs, symbols, and artifacts
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