Question: According to the article If Brands Are Built Over Years, Why Are They Managed Over Quarters?, the authors suggest that brand managers are becoming
According to the article If Brands Are Built Over Years, Why Are They Managed Over Quarters?", the authors suggest that brand managers are becoming more shortsighted about the performance of their brands for all of the reasons except which of the following?
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Brand managers are not staying in their positions long enough to see the impacts and benefits of longterm, brandbuilding marketing investments.
Consumer demand for differentiated products has decreased as product innovation has proliferated the market.
The impact of nonpricing marketing decisions, such as advertising, new products, and distribution, can only be seen over the longterm.
Increasingly available sales data highlights the shortterm impact of price promotions.
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