Question: According to the article, why should a company define and categorize the groups of people it wants to connect with? to customize the company's marketing

According to the article, why should a company define and categorize the groups of people it wants to connect with?
to customize the company's marketing efforts to meet customers' needs
to determine what strategies will always work
to understand which features and benefits to promote
According to the article, why should a company define and categorize

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