Question: According to the brand personality framework, _ _ _ _ represents brands that are glamorous, upper class, elegant and prestigious; _ _ _ _ _

According to the brand personality framework, ____ represents brands that are glamorous, upper class, elegant and prestigious; _____ represents brands that are down-to-earth, authentic, honest, kind, thoughtful.
Group of answer choices
sincerity; sophistication
sophistication; sincerity
ruggedness; competence
sincerity; excitement
competence; ruggedness

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