Question: According to the case study, at this stage in the company s history, Uber can no longer rely on organic growth. Uber s founders have

According to the case study, at this stage in the companys history, Uber can no longer rely on organic growth. Ubers founders have also realized that in order to choose their next target cities, they need to understand the accelerants that catalyze adoption by customers in a particular locale. What strategies is Uber using to acquire customers? What are the accelerants that catalyze adoption and how would you use this information?

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