Question: According to the chapter, when did people begin asking how to quantify the value of a brand? Why? 1 9 8 0 s; companies and

According to the chapter, when did people begin asking how to quantify the value of a brand? Why?
1980s; companies and investors began consolidating brands
1970s; Interbrand was founded
1910s; companies were beginning to establish brands
1920s; more American companies were being founded than ever before

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