Question: According to the diffusion process, what category has eccentric consumers? Question 4 3 ( 2 points ) How does a marketer assess whether an ad

According to the diffusion process, what category has eccentric consumers?
Question 43(2 points)
How does a marketer assess whether an ad is memorable?
Reach and frequency.
Likert scales.
Continuity balance.
Recognition and recall.
Late majority.
Early adopters.
Innovators.
Social climbers.

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