Question: According to the Euromonitor article, the first step in using survey research for segmentation is to: O Conduct extensive focus groups O Identify characteristics

According to the Euromonitor article, the first step in using survey research

According to the Euromonitor article, the first step in using survey research for segmentation is to: O Conduct extensive focus groups O Identify characteristics shared by all consumers in the target segment Conduct a laser-focused survey on your specific industry O Use a "bottom-up" approach by finding individual "best customers" O NONE of the answers provided is true

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