According to the Five Forces Framework, how is an increase in the threat of new entrants likely to affect a firm's ability to create and capture value?

a) It will decrease the firm's ability to generate value

b) It will decrease the firm's ability to capture value, but not the firm's ability to generate value

c) It will increase the firm's ability to create and capture value

d) it will increase firm's ability to create value and decrease the firm's ability to capture value