Question: According to the HBR article on Customer Value in B 2 B markets, what are the three approaches to offering customers a value proposition. Write

According to the HBR article on Customer Value in B

2

B markets, what are the three approaches to offering customers a value proposition. Write the name of the approach as a paragraph heading and then write a brief explanation within two sentences, making sure all words are your own

(

.

.,

the sentence is not directly lifted as is from the HBR article

) .

Do not include any mention of any pitfalls in this Q

.

1 .

2 .

3 .

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